Social Strategist

I’m a

&

Digital Marketer

About Me

I combine my creative background with my extensive industry experience to bring innovative ideas to life in the digital world. With over a decade of experience in content creation and digital marketing, I specialize in developing customized strategies that deliver consistent outcomes. I have worked with beloved brands, creating paid digital campaigns, influencer programs, and social media tactics. I have also developed crisis response plans for multi-billion dollar acquisitions and directed digital strategies for three seasons of an award-winning branded content series on Hulu. I have managed budgets over $11 million and have broken performance records for clients in a range of industries.

I’m an expert at connecting the digital dots to grow your business and upscale your brand's marketing strategy. Let’s work together and pave the path to success, one pixel at a time.



Expertise

  • Whether you're aiming to enhance your digital presence or seeking measurable outcomes from social ads, I offer expert guidance to design a tailored roadmap for success. With a diverse background spanning industries such as Food and Beverage, Non-profit, Government, Quick Service Restaurants, Travel and Hospitality, Pharmaceuticals, Consumer Packaged Goods, Energy, and Educational Institutions, I am prepared to support you in the advancement of your digital business.

  • Managing social media ads can be a challenging task, especially given the constant evolution of platforms and the daily introduction of new tools. With extensive experience as a seasoned media planner overseeing paid portfolios exceeding $10M, I am well-equipped to craft effective paid media plans for your business. I can execute impactful paid campaigns that yield measurable results across various platforms, including Facebook, Instagram, TikTok, Reddit, Pinterest, Snapchat, LinkedIn, and YouTube.

  • The realm of influencer marketing has witnessed steady growth, where 89% of marketers perceive the return on investment (ROI) from influencer marketing to be on par with or superior to other marketing channels.

    Over the past eight years, my expertise has been honed in sourcing pivotal influencers, orchestrating comprehensive influencer campaigns, negotiating pricing structures, and providing consultancy services to creators on collaborating with some of the world's most renowned brands. Additionally, I have established pilot programs and influencer marketing frameworks for various brands.

    Having garnered substantial experience on both sides of the spectrum – as a consultant aiding creators in business growth and as a marketer by profession – I bring a distinctive perspective to the landscape of influencer partnerships.

  • Built on thorough research and fortified by data-backed analysis, I build marketing strategies and measurement frameworks that are meticulously crafted to resonate, engage, and deliver impactful results.

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