Social Strategist

I’m a

&

Digital Marketer

About Me

I’m a performance-focused digital strategist with over a decade of experience leading paid social, influencer, and integrated marketing programs for global brands. From healthcare and CPG to tech and travel, I’ve helped companies translate business goals into data-driven campaigns that deliver real results across digital platforms.

I’ve built multimillion-dollar media plans, launched first-time influencer programs for legacy brands, and shaped corporate communications strategies during high-stakes acquisitions. I’ve also led full funnel learning agendas, scaled social campaigns in regulated industries, and directed digital strategy for award-winning branded content on Hulu.

Today, I help brands and teams grow through sharp strategy, smart storytelling, and real-time optimization. Whether you’re looking to build your brand or scale what’s already working, I connect the digital dots that turn vision into measurable impact.

Let’s pave the path to growth, one pixel at a time.

Expertise

  • Whether you're aiming to enhance your digital presence or seeking measurable outcomes from social ads, I offer expert guidance to design a tailored roadmap for success. With a diverse background spanning industries such as Food and Beverage, Non-profit, Government, Quick Service Restaurants, Travel and Hospitality, Pharmaceuticals, Consumer Packaged Goods, Energy, and Educational Institutions, I am prepared to support you in the advancement of your digital business.

  • Managing social media ads can be a challenging task, especially given the constant evolution of platforms and the daily introduction of new tools. With extensive experience as a seasoned media planner overseeing paid portfolios exceeding $10M, I am well-equipped to craft effective paid media plans for your business. I can execute impactful paid campaigns that yield measurable results across various platforms, including Facebook, Instagram, TikTok, Reddit, Pinterest, Snapchat, LinkedIn, and YouTube.

  • The realm of influencer marketing has witnessed steady growth, where 89% of marketers perceive the return on investment (ROI) from influencer marketing to be on par with or superior to other marketing channels.

    Over the past eight years, my expertise has been honed in sourcing pivotal influencers, orchestrating comprehensive influencer campaigns, negotiating pricing structures, and providing consultancy services to creators on collaborating with some of the world's most renowned brands. Additionally, I have established pilot programs and influencer marketing frameworks for various brands.

    Having garnered substantial experience on both sides of the spectrum – as a consultant aiding creators in business growth and as a marketer by profession – I bring a distinctive perspective to the landscape of influencer partnerships.

  • Built on thorough research and fortified by data-backed analysis, I build marketing strategies and measurement frameworks that are meticulously crafted to resonate, engage, and deliver impactful results.

Featured Clients