Texas Beef Council: BBQUEST
This award-winning original series follows a barbecue enthusiast and native Texans' quest to find secret menu items at some of the best barbecue joints in Texas. Our host is joined by renowned chefs and prominent pitmasters to help guide her journey.
Participation on this project as the Senior Social Strategist at Hahn Agency included paid + organic social media strategy, paid campaign execution and management, partnership/contract negotiation, social copywriting, and performance analytics/reporting.
Watch season all three seasons of the original series here or stream anytime on Hulu.
A Saucy Second Act
In its second season, the unique series from Beef Loving Texans continues with barbecue aficionado and Texas native, Kelsey Pribilski, as she embarks on a new journey to uncover hidden menu gems at some of Texas's premier barbecue spots
Season Three Fires Up the Grill
Season three sees Kelsey Pribilski and Jess Pryles embarking on an exciting new adventure – "Beyond the Pit" – where they explore the intricate world of Texas barbecue like never before. Across the season, they'll journey to meet pitmasters and cattle ranchers, immersing themselves in the daily grind of those who bring this beloved tradition to life
Beyond the Pit
One of the key media objectives for Beef Loving Texans was driving web traffic intending to enhance brand engagement and prompt our audience to explore beef recipes, ultimately driving grocery store visits and selling more beef. Partnering with Texas Beef Council dietitians, we developed recipes linked to each episode, deepening viewer engagement by enabling interactive culinary experiences. This strategic approach resulted in a marked 42% surge in website traffic following episode releases, illustrating the effectiveness of integrating compelling content with practical insights to foster consumer action.
