As the senior social strategist at Hahn Agency, I ideated, pitched, and spearheaded the creation of a groundbreaking pilot program for Central Market. As a part of the research phase, I conducted extensive social listening reports and utilized influencer identification tools to create a list of suitable candidates that aligned with the brand's ethos. From initial outreach to negotiating contracts, I managed all aspects of the influencer partnerships. Additionally, I crafted comprehensive campaign and brand briefs, ensuring influencers were equipped with clear brand messaging and key themes to align their content with Central Market's vision. Finally, I meticulously executed the influencer campaigns across social platforms, driving engagement and enhancing the brand's online presence. This strategic initiative marked a pivotal moment in Central Market's marketing strategy, showcasing the power of influencer collaborations in amplifying brand awareness and fostering consumer engagement.